18 Strong is is a golf company that is hoping to expand more into the golf lifestyle world. These concepts were made in collaboration with the guys over there to test out how they can grow in a different way. This project had a focus on creating a mark that can be repped on gear and make golfers feel like part of a community. Through this the idea for a golf club spawned. Members would be able to show their gear on the course.
I started by trying to create a memorable and timeless mark. Simple shapes and bold colors define this mark.
In addition to the first mark, I created a simplified version to be put on smaller products as well as be easily embroidered on to golf shirts or bags.
